Description

Prepare for a captivating journey into the world of CARSOME Motor Expo 20, where creativity meets strategy! My mission for CARSOME (Thailand) Co., Ltd was to captivate the 25-34 age group, reshape brand emotiveness, and make a splash at the Motor Expo. Let’s dive in!

Design Alchemy:

In the realm of design alchemy, I’ve masterfully blended art and strategy to concoct a campaign that speaks volumes. Our vibrant Key Visual is a visual spectacle, reminiscent of a bustling game show stage with cars as the dazzling stars. But it’s not just about aesthetics. We strategically emphasized “Quality Certified Pre-Owned Cars” to instill trust and highlight our reliability.

To engage our audience, we invited them to “Experience the Drive” through on-site test drives, a powerful tool for showcasing our car’s quality. “Exclusive Expo Discounts” added a sense of urgency and excitement. Interactive activities, from contests to quizzes, were designed to captivate and collect valuable visitor data.

Our social media campaigns, in collaboration with influencers and local automotive blogs, built anticipation. Email marketing personalized the experience, while post-expo follow-up ensured that the connection persisted beyond the event.

This design alchemy transformed the ordinary into extraordinary, creating a lasting impression on attendees.

🚖 The CARSOME Motor Expo 2021 journey was all about brand evolution. We ignited emotions, engaged with flair, and left a lasting impression. CARSOME is now the go-to for top-quality used cars!