Description

Imagine stepping into a world where design meets marketing magic. I proudly present the CARSOME x Eric Cantona Campaign, a visionary masterpiece born from the collaboration between a business-savvy client and my design prowess. Our mission? To transform how consumers aged 25-34 view car buying, leading them to choose CARSOME over traditional dealers and online giants. The stage is set, and the stakes are high. Let me take you on a journey through the design alchemy that brought this campaign to life.

Design Alchemy:

In the realm of packaging design, where every detail is an opportunity, I embarked on a quest to craft a campaign that would speak volumes to our target audience. The challenge was clear: how do we make CARSOME stand out and evoke emotions in our tech-savvy, cosmopolitan, trust-oriented audience? Drawing inspiration from global packaging practices, I weaved a narrative that positions Eric Cantona as the embodiment of trust, our ambassador leading from the front, breaking barriers.

The design strategy unfolded, embracing a consumer-centric approach, shifting the narrative from “Trusted way to buy and sell a car” to “I buy and sell a car with confidence.” Cantona became our vehicle to communicate CARSOME’s Certified USPs, showcasing various car types, prices, and ages through always-on channels. We aimed to eliminate pain points throughout the car ownership journey, ensuring a seamless experience from browsing to booking and buying.

Our campaign proposition echoed loud and clear: “No second thoughts when you buy/sell a car.” We not only introduced CARSOME but also educated our audience on how it works, fostering lasting brand engagement. This design alchemy took form in captivating visuals, compelling messages, and an interactive contest, offering the chance to win a Meet & Greet with Eric Cantona himself.

As we celebrate CARSOME’s 7th anniversary, this campaign stands as a testament to the power of design in marketing. We’ve created excitement, instilled pride, and garnered support from our CARSOMERs. But more than that, we’ve ignited a transformation in how consumers perceive car buying. Eric Cantona and CARSOME have become synonymous with trust and confidence in the used car market. This campaign isn’t just a success; it’s a revolution in design and marketing synergy. Join us on this journey as we continue to redefine the rules of engagement in the automotive industry. 🚗✨